Web Promotion Basics
Most people with new websites overlook the easiest way to
promote their new website, and that is to create and use an email address containing the
new domain name. How many times have you seen someone trying to promote their
website URL in a newsgroup, business card, brochure, magazine, or newspaper that also
includes an email address that has nothing to do with the website domain name they are
trying to promote. One of the major pluses of having your own virtual domain is that
you will receive at least one POP3 email account and very likely the ability to create
numerous email forwarding addresses. Doesn't it make sense to use your new domain
name whenever you can? The whole idea of having your own web domain is to build your
own presence on the Internet. Whenever you list your Internet address using a domain
name that is not your own you miss an opportunity to create a new impression for your
domain name in the mind of the recipient of the message. Think of your domain name
as a form of calling card and the most basic piece of promotion material that you have in
your arsenal of promotion tools. Why would you want to pass out someone else's
calling card when you really want to promote yourself and your web presence? Of
course, there may be times when it is inconvenient or inappropriate to leave your domain
name calling card, and for those times you may want to leave a generic email address.
So, make sure that you have an email address for your own domain name, and use it,
especially when you are promoting your web presence.
When most people think of website promotion they are thinking about getting their website
listed with search engine. There are literally hundreds (if not thousands) of search
engine on the Internet, but there are perhaps only a couple dozen search engines that are
considered key search engines. One of the best primers on web promotion and search
engines is found on the Secrets of
Searching the Web & Promoting Your Website pages. Google has
created an excellent resource for webmasters that details how best to
prepare your website for listing at a search engine. The title for the
Google search engine resource is "Goggle Information For
However, it is very important that your website be ready to submit to search engines.
Before you even think about submitting your website URL to a search engine be sure
that your website has the following:
A good page title for each and every webpage included on your
A "keywords" meta tag for each webpage;
A "description" meta tag for each webpage;
There are several websites on the Internet that provide what is called a "meta
tag" generator. Once such website is found at the Netscape Center. The
Tag Generator provides a real-time online tool that will create meta tags for your
webpages based on your input. There are other meta tag generators available on the Internet, and
URL submission software programs like SubmitWolf PRO will also create
Once your website is designed and published to
the Internet you will want to begin submitting your website URL to search
engines. The seven (7) basic ways to get your website URL listed with
search engines are as follows:
You can do nothing to promote your website URL and let the search
engines find you with their own robots and spiders. There will always be a search
engine that you do not know about or one that comes online after you do your own website
URL submissions, but it is not wise to simply assume a search engine is going to find and
list your website URL.
You can submit your website URL manually
to search engines using either the links provided from the Free Services webpage or
by using a search engine to identify the hundreds of search engines found on the Internet.
The only expense in using this method is that of your time. If there is an
advantage to this method, it would have to be that when you do it manually there is no
doubt that it was done.
You can use a free URL Submission service.
There are several of these free services on the Internet. Some of them provide the
means to submit your website URL to a handful of search engines and others may enable you
to automatically submit your website URL to several hundred search engines. These
services can be most useful for a new website.
Many web hosting services, especially paid web hosting services,
will submit the URL of a new client's website to as many as several hundred search
engines. There may be little harm in this, but your website URL may be submitted to
search engines before you have had a chance to even load your website to the web hosting
service servers. Also, the web hosting service may perform the URL submission prior
to the time when you have fine tuned your "keywords" and "description"
meta tags. In any event, you should check to see where your website URL is listed
and re-submit the website URL when you have completed the meta tag tweaking.
You can use the services of a paid website
URL submission service. The cost of these services ranges from less than
US$30.00 to well over US$100.00 each time they perform the service. Since website
URL submission is something that should be done on a fairly regular basis, most
experienced webmasters feel that paid website URL submission services are both over priced
and not necessary.
You can purchase your own website URL submission software that
will enable you to not only submit your website URL to more than one thousand (1,000)
search engines, directories, and link lists but also afford you the opportunity to add
additional search engines to the submission routines that may not already be included.
One of the best such programs is SubmitWolf Pro, which also provides free update scripts to ensure that your website URL
submission software is always current. This is probably the best solution for anyone
really serious about wanting to promote their website URL on a regular basis. The
cost of the software is less than US$100.00, and you can add a number of specialized
search engine packs.
Beyond submitting your website to search engines there are other ways to
promote your website. Below is a selection of products that enable
you to attract more traffic to your website and keep track of your
clients and customers.